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Pidy’s Specialist Plant-Based Pastries to Help Operators This Veganuary


European patisserie specialist Pidy is helping operators cater to ever-increasing demand for plant-based products this Veganuary with specialist vegan pastries.

Measuring 9.5cm in diameter, Pidy’s vegan sablee is the ideal size for creating individual portions – perfect for operators who may be unsure of demand. Made using responsibly sourced margarine to create that crisp, golden, ‘buttery’ finish that Pidy has become famous for, these shortcrust bases boast an impressive ambient shelf life of nine months plus, so operators can keep a vegan option on their menu long after Veganuary has ended. 

 Similarly, Pidy’s veggie cups benefit from ten months ambient shelf life, so they’re quick and convenient to grab and fill as required. Available in beetroot, spinach, carrot, or onion, these vibrant veggie cups add a pop of colour to plant-based menus and are extremely versatile. Serve them in pairs as an appetiser, add to a tiered cake stand as a savoury alternative to sandwiches for afternoon tea, as an elegant vessel for sides, or as canapes at larger events. 

Fabien Levet, Commercial Manager at Pidy UK, explains the advantage of tapping into the Veganuary opportunity:

“With Veganuary reporting over 1.8 million people signed up to take part in the month-long challenge in 2024, 2025 is predicted to draw even more plant-based diners. Operators should ensure they have a broad range of vegan dishes on the menu to appeal to a wide range of tastes. By not rising to this demand, operators risk isolating not only Veganuary participants, but also their friends and family dining out with them.”

Vegan pastries are often complex, time consuming, and reliant on ample space to batch prepare – posing a challenge for smaller businesses. Pidy’s ready-to-fill vegan pastry bases eliminate these stressors, while guaranteeing consistent quality. 

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